The Money League is known as the most reliable analysis on the financial performance of European top clubs.
Most significantly, in 2014/15 the top three had reached the £500 million revenue barrier.
We are happy to list the most significant facts for you:
- Clubs are compared in terms of both financial and non-financial metrics: attendance, worldwide fan base, broadcast audience and on-pitch success
- A number of revenue streams are taken into account:
- matchday (including ticket and corporate hospitality sales)
- broadcast rights (including distributions from participation in domestic leagues, cups and European club competitions)
- and commercial sources (including sponsorship, merchandising, stadium tours and other commercial operations)
The number of Premier League clubs in the top 20 increased from eight last year to a record nine in this edition, and the number of Premier League clubs in the top 30 compared with last year has also risen, from 14 to 17.
For the fourth time in the last seven seasons, the Money League is wholly populated by clubs representing the ‘big five’ leagues, following Galatasaray being narrowly pushed into 21st place by the return of West Ham United
The 19th edition of the Money League has seen matchday revenue fall to its lowest ratio of total revenue, less than a fifth. Despite this, it is clear that clubs are thinking about matchday as a source of revenue that they can increase; over half of the top 20 clubs are either actively considering stadium redevelopment or relocation, currently undergoing redevelopment works, or have recently completed a stadium upgrade.
And whilst broadcast and commercial increases have usurped matchday revenue increases in absolute
terms, both are inherently reliant on a high quality, live matchday product.
In the top ten of clubs, few changes appear over the 2013 to 2015 timeframe, with only Bayern München falling two steps back.
Social media obviously gains importance in the clubs commercial and PR strategy.
As global match day revenues fall back over the years, clubs commercial as well as broadcast revenue become more important. However most clubs see match day strategies as an opportunity to develop together with new stadium revenue flows.
Please read the full report HERE